Wednesday, April 14, 2010

Safeguard yourself from credit card frauds

In recent times, there have been a spate of news items revealing a credit card fraud. In one such item, two youngsters were caught duping credit card holders by offering them new credit cards with higher credit limits by trading in their old credit cards. The youngsters then used the old cards to make their purchases, mostly electronics. This is how they laid the plot.

They would call up credit card holders representing themselves as employees of the credit card company. They would inform these clueless customers about a new scheme about new credit cards with greater purchase limits in exchange of old ones. Then they would also inform customers that the company's representative would soon visit them with the new card, which would be activated as soon as they filled in a form!

This news only reinstates the importance of being a vigilant customer and using credit cards with utmost prudence. Here are a few things one can do:
  1. If you lose your credit card, it is necessary to inform your credit card company immediately. This will enable the card issuer to freeze the card with immediate effect and prevent any purchases on the card. The important thing for you is that your liability is limited once you inform the credit card issuer.
  2. Destroy your old card completely before you begin using your new card. This is important even if your old card has expired or you are upgrading your card.
  3. Keep your card in a safe place and do not allow other people to handle it.
  4. Be prudent about signing up for new offers. Double-check the genuineness of the scheme. A simple way to verify genuineness of any scheme is to call up the credit card company and inquiring with them.
  5. Change your PIN at regular intervals. Do not use obvious PIN like birth dates.
  6. Inform your credit card company immediately if you do not receive your monthly credit statement. It could be a case of identity theft where the fraudster has changed your billing address.
  7. Use chip based credit cards. These cards offer better security than credit cards with black magnetic stripes. This is because in a chip based card, all information is stored in the small chip in encrypted format and it also uses a PIN. This makes changing or copying this data extremely difficult.
  8. So, the chance of data being misused while swiping the card is very remote. It is the highest level of security that credit card companies can offer at present. Citibank and Kotak Mahindra issue chip based cards to select high range customers. Axis bank's VISA Platinum card is also chip-based. HDFC Bank also has begun issuing these cards.
  9. Be careful while shopping online. This is because you are required to give the CVV number for making purchases over the Internet. For this, be sure you shop only from secure websites. Ensure that the website is certified by VeriSign. Look for a yellow lock on the bottom right hand corner of the screen.
  10. If you have a large credit limit on your card and use it frequently for several purchases including online and telephone purchases, it is a good idea to get your card insured. You cannot prevent credit card fraud but at least minimize its impact on your financial stability! You can protect yourself from fraudulent charges on your card up to 12 hours before reporting the loss to the credit card issuer.
By BankBazaar.com - an online marketplace for your personal loan and home loan needs.

Friday, December 11, 2009

Make money online

Esential tools for an effective strategy
  • Your Own Website – The greatest important and indispensable tool in Affiliate Marketing is your own site. The chief step in any thriving affiliate marketing business is creating a good, believable and professional looking website. Your website is the jump off point of all your marketing efforts.

    Thus, you must first create an -easy-to-use website, which will appeal to your prospects and encourage them to click on the links to the goods and services you are promoting and hopefully create a purchase. Consequently, you must first focus your efforts in building a site that can cater to what your prospects need.

    The most important thing you should consider is that almost all web users go online to search for information, not automatically to go and buy something. Above all else, make your website full of original, pertinent and practical content. People love articles that are appealing and helpful.

    Keep in mind that, in the internet, content is always key and top quality content will not just raise your credibility, it can also help you fulfil a higher-level search engine ranking. By posting relevant and useful articles, you establish yourself as a credible authority in the field, displaying you a trustworthy endorser of the product or service you support. Establishing a good reputation is a good move in building up a loyal consumer base.
     
  • Incentives – Competition is extremely fierce in the internet world. You should always be one-movement in advance of your rivals to ensure that you capture a critical share of your target market. Therefore, you must use every conceivable means to inspire people not solely to visit your website but also to click and proceed to the websites of the opportunities and services you are promoting. Creating an opt-in email list is one of the better ways to gather prospects.

    Offer a newsletter or an e-zine. Better yet, offer incentives to your prospects to inspire them to subscribe to your newsletters. You can present free softwares, access to unique services and other freebies that will be helpful to your prospects.
     
  • Link Popularity – The value of driving highly targeted traffic to your website cannot be emphasized enough. The all-important web traffic is at the top of the list of the most crucial entities in the internet arena. Attracting people to your site has to be the first action you should carry out. Do everything to achieve a top search engine rage ranking.

    Link Popularity is one of the factors that search engines use to establish search engine rankings. So, to elevate your link popularity, you must launch an aggressive reciprocal link action.
One of the better ways to do this, at no cost at all, is by submitting articles, with your site’s web address in the resource box, to e-zines and free article sites. You may not only earn exposure, you may also have the opportunity to advertise for no cost, just include a link pointing to your site. The more sites you send your articles to, the better your link popularity is. Ensure your articles are unique, pertinent and practical so that other websites may pick it up and post it.